Choosing the Best Domain Name for Your Website


How to choose a Domain Name?

What is a Domain Name?

A domain name is the unique address of your site on the internet and it will be yours as long as you continue paying the annual fee (Around $15 for the .com domain) Your domain technically referred to as a URL (uniform resource locator) can simply type it in their browser’s address bar, and be taken there. Whenever you search for a domain name you’ll see the suggested domain names that are available highlighted in green, which you can purchase today.

Always prefer the .com extension

If you are going globally you’ll be able to use .com and it’s the preferred extension and the easiest to remember. Even though you aren’t going yourself globally, it’s not a bad idea to register a .com still. When you choose a domain name, one of your choices will be what domain extension or Country Code Top Level Domain (ccTLD) extension to use. For example if you’re business targets a specific country then you should prefer the country code domain, If you are servicing in the UK then you can prefer registering .co.uk domain name.

Make it easy to type & shorter

Make the name simple to remember and easy to type in, Finding a domain name that’s easy to type is critical to online success. For example, the name FaceBook is very simple, but is also memorable. If your domain name is long and complex, your customers mistyping or misspelling it. Short and simple is the way to go. But most of the short and memorable domains aren’t that easy to find and if you are ready to spend lump sum of money you can acquire one or you can hire a Domain Name Brokerage company to do this for you.

Avoid trademark problems

Be very careful not to register domain names that include trademarked names. Make sure you are not violating anyone’s trademarks. To check within US, visit uspto.gov/trademarks and do the search before you register the name.

No numbers or hyphens

Numbers and hyphens cause confusion and often misunderstood. Better to avoid them at all costs. Make the name speak for itself.

Make it brandable and protect

Remembering a domain name is very important from a marketability perspective.To protect your brand, you should buy various domain extensions including country code domains, also misspelled extension of your domain name. However this prevents your competitors from registering other extensions and ensures your customers are safely directed to your website, even if they mistype it.

Are you ready? Register your domain name today