The 7 Most Common Black Hat SEO Tactics
You will always get SEO’s that will try cheat Google by trying to work they’re way around Google’s rules and regulations. The methods used to try and achieve this are unethical and are known as black hat SEO tactics. Our self only use white hat SEO methods and strictly follow Google’s rules and regulations as we believe that using black hat SEO tactics is not worth the risk of getting banned. Here we have compiled a list of the 7 most common black hat SEO tactics.
1. Keyword Stuffing
Keyword stuffing is most probably the most common black hat SEO tactic that I know of. Keyword stuffing is done by placing a whole bunch of keywords on the page, usually at the bottom of the page and in small text. This text reads horrible and they don’t form sentences. This method is most commonly used on some porn sites.
2. Hidden Text
Hidden text is text that’s color has been set the same color as the websites background. The text will be invisible to the human eye but readable to the spiders that crawl and index the web page. This invisible text will all be keywords and one of the easiest methods of finding such text on a web page is to point your mouse to the bottom right of your screen, and while holding the mouse button down you drag the cursor from the bottom right to the top left of the screen. All hidden text (if there is any) will now be highlighted. This form of cheating is highly frowned upon by Google and is a sure way of getting your website banned.
Cloaking is a method of presenting different information to the search engines than a human visitor would see. There are far too many cloaking methods to possibly list here and some of them are still undetectable by Google and other search engines. With that said, which methods still work and how long they will is rarely set-in-stone.
4. Doorway Pages
Doorway pages are pages that are added to a website to target a specific keyword phrase or phrases and provide little or no value to a visitor at all. The only purpose of that page is to promote a phrase in hopes that once a visitor lands there, they will go to the homepage and continue on from there. Often to save time these pages are generated by software and added to a site automatically. This is a very dangerous practice. Not only are many of the methods of injecting doorway pages banned by the search engines but a quick report to the search engine of this practice and your website will simply disappear along with all the legitimate ranks you have attained with your genuine content pages.
Redirects, when used as a black hat SEO tactic, is most commonly brought in as a compliment to doorway pages. Because doorway pages generally have little or no worthy content, redirects are sometimes applied to automatically move the visitor to a different page with some actual content. As quickly as the search engines find ways of detecting redirects such as these, the black hats are uncovering ways around detection. Search engines do figure them out eventually and such sites will be penalized. That or they’ll be reported by a competitor or a disgruntled searcher.
6. Duplicate Sites
An old tactic that rarely works nowadays. When affiliate programs became popular many webmasters would create a copy of the site which they were promoting, hang it a bit, and put it online in the hopes that it would outrank the site it was promoting and capture their sales. As the search engines would ideally like to see unique content across all of their results this tactic was quickly banned and the search engines have methods for detecting and removing duplicate sites from their index. A common method of trying to avoid being caught for this is to make use of the hidden text method.
As incoming links became more and more important for search engine positioning and PR levels, the practice of building multiple websites and linking them together to build the overall link popularity all became common practice. This black hat SEO tactic is difficult to detect when implemented correctly. This tactic is difficult to detect from a user standpoint unless you end up with multiple sites in the top positions on the search engines in which case it is likely that you will be reported by someone.